Immersive fan experiences built for virtual reality and beyond – redefining sport revenues in a digital world.
We are a Leeds‑based team blending the seasoned craft of broadcast, the expansive possibilities of spatial computing, and the emotional pull of fandom. Our mission is to dissolve distance—ensuring every supporter feels not merely like a viewer, but a participant—whether they are just down the road or half a world away.
Leadership combining product, technology, innovation, and partnerships to redefine how fans experience sport in the digital age.
Chief Executive Officer
Martyn is a visionary leader with a proven track record in designing innovative solutions. His experience in securing strategic partnerships and funding has positioned VSG as a key player in transforming how sports clubs and communities connect with fans.
Chief Technology Officer
Jonathan blends deep technical expertise with entrepreneurial drive. He has spent over 15 years building real-time systems, XR platforms, and AI-powered fan technologies. As CTO, he architects VSG’s immersive pipelines and ensures the platform scales securely and reliably for clubs and fans worldwide.
Chief Commercial Officer
Matt is passionate about innovation and talent development, fostering inclusivity in tech and sports. Previously, he held leadership roles at several technology companies. His expertise and forward-thinking approach are integral to VSG's technological advancements and long-term success, bridging user insight with product delivery.
Chief Innovation Officer
Richelle has driven innovation and growth across sectors and ecosystems. An expert in designing and implementing complex multimillion‑pound programmes, her strategic insight helps Virtual Sport Group push the boundaries of immersive and inclusive sports experiences.
Our Experiences suite spans five pillars: Photoreal Virtual Stadiums, Interactive Virtual Fan Zones, AI Companions, immersive Broadcast+ streaming, and Immersive Storytelling. Each module is designed to work standalone or together—delivering new revenues from richer connections between clubs, brands, and fans across VR headsets, web, and beyond.
From concourses to tunnels to the pitch itself, we recreate not just the stadium bowl but its full surroundings and interiors—bringing them vividly into virtual reality and web.
Interactive moments, shoppable highlights, and social layers that extend engagement. Our platform also opens the floor for team members, executives, and players to speak directly with fans—whether in live press‑room style sessions or more casual virtual meet‑ups.
AI‑powered characters that act as stewards and concierges to help navigate your digital environments. Always on to answer questions, navigate flows, and activate sponsors with full multilingual support.
Brand activations and guided heritage experiences, where clubs can bring global fans together to access tours led by knowledgeable AI companions—bringing club history and legacy to life and community together.
We can capture games live end‑to‑end or work alongside your broadcast partners to deliver high‑quality streams—whether in 360°/180° VR formats or traditional 2D. Every stream is built with monetisation in mind, unlocking new sponsor activations, rights‑safe overlays, and audience data insights.
We collaborate with trusted production, club, and technology partners to deliver premium fan experiences at scale.
Strategic production partner based in Leeds—studio and broadcast craft for immersive sports storytelling.
Innovation partner delivering advanced AI, XR, and immersive technology solutions from Leeds, UK.
Technology partner through the Microsoft for Startups Program, supporting cloud, AI, and XR deployment at scale.
Our rugby league club partner championing immersive experiences and community engagement across the game.
Women's rugby league partner bringing innovative immersive experiences to fans and connecting audiences worldwide.
Tell us about your club, league, or venue so we know what will interest you most.